Have you done a SWOT analysis to start and/or grow your business?...It's never too late.

A SWOT analysis is a strategic planning tool that helps a business owner identify his or her own strengths and weaknesses, as well as any opportunities and threats that may exist in a specific business situation. A SWOT analysis is most commonly used as part of a marketing plan, but it is also a good tool for general business strategizing, and to use as a starting point for team discussions.

More of the story here: https://www.thebalancesmb.com/swot-analysis-for-small-business-2951706